Market Your Mask In 5 Easy Steps

Author: Earlyn Sharpe

What started as a reluctant but vital trip due to this unprecedented time into the city of Montreal’s with my cousin Cavelle quickly turned into a meeting of the minds and a business opportunity to brand yourself on and offline. Now I know that you’re wondering what the heck I’m talking about, so let me give you the background of this story with all of the plots twist and turns. This story is so exciting!!!!

Although it is still summer, we can feel the autumn chill in the summer breeze nipping against our necks as we hustle against the wind to our desired destination. We both ran to the car and jumped in like the chickens we are when it comes to the winter frost of this cold city that these island girls now call home.  The heat is blasting on the seats and in the car as we proceed to downtown Montreal, chuckling away at life, the time of uncertainty that Covid-19 disheveled our normal, leaving us to figure it out. Before you know it, we were at our destination, and as I got ready to exit the parked car, Cavelle said, these words that always make me very quiet. To add to this, Cavelle tone in her voice was very upbeat and vibrant, which is a clear indicator that she is up to no good, and she uttered these words, “I have a surprise for you, you got to close your eyes, Earlyn” My response was, “Seriously???” You know I hate surprises, what are you doing… no really?? Now I really wanted to wipe that smirk off of her face, but I had no choice but to suck it up and play along. Check out what took place in the video below!!!

My Surprise from my Cousin Cavell Nell Romeo- I dedicate this blog to her! Thank you cuz!!!!!

I posted this video on social media, and it began to blow up! Clients began to DM me regarding the Sharpe4Life mask to know if I would have them for sale on my website. The truth is that it was a gift from my “cuz” to cheer me up and get under my skin a little by making it a surprise! The request about purchasing mask from me kept coming, and the attention that I got in public when I wore my Sharpe4life mask was huge. So I decided to write a blog about my experience and share the branding strategies with my fellow Femtrepreneurs regarding turning obstacles into opportunities.

Although we are socially distancing, people still stop to ask me what Sharpe4life is all about. I’m having conversations in Costco and Walmart, to name a few of the places where I received wonderful compliments about my branded mask.

One of my coaching strategies is to turn obstacles into opportunities. In this time of uncertainty, when asked to be responsible for ourselves and be our neighbor’s keeper by keeping each other safe, wearing a mask is becoming part of our daily fabric.  Hopefully, this is only for a short period of time and we can then return to the “new normal” without wearing a mask. Then we can indulge in make-up again— oh how I miss my Mac! In the meantime, Femtrepreneurs, let’s take this obstacle and turn it into an opportunity by Marketing Your Mask and making some cash!

How To Market Your Mask In 5 Easy Steps

Do Your Research- You’ll need to research the best material to use to make your mask. Now that you’re reading this blog, I’m sure you realize that the research is here for you. But you may want to go further to explore other avenues of research to ensure that you are utilizing the correct fabric that will give you and your client’s maximum protection when they wear your mask. The study that I found recommended that a sheet of tightly woven cotton — of 600 threads per inch — plus two sheets of chiffon, made from polyester and spandex, seemed to make the most effective combination, filtering out 80–99% of the particles, depending on their size. They further stated that this combination’s performance is comparable to that of healthcare professionals’ N95 masks.

Other combinations of fabric that perform well, according to the researchers, are tightly woven cotton plus natural silk or flannel and cotton quilt with cotton-polyester batting. The researchers also explain that combinations involving a fabric with a tight weave, such as cotton, and one that can hold a static charge, such as silk, are likely effective because they provide a double barrier protection. Yet they emphasize that for these masks to be truly effective, they have to fit very snugly. So keep this in mind when you’re searching for material for your mask project. Having the right material for your mask is necessary for safety measures and can also be an excellent point when promoting your product.

Decide if it’s a DIY Project/Contract- Some of us have art skills and love a (Do It Yourself) DIY project. If you choose this method, there are a few things that you need to consider. Such as sewing materials and crafts, design, and pattern, packaging, if you’re going to retail, shipping, stock, and online marketing. If you choose to contract out your order, it is a much simpler process. Sewing material, skills, patterns, and design may not be an issue, but you will still need to select your colors, mask design, and other steps depending on what your objectives are for your mask.

Brand Your Mask-Branding your mask can be loads of fun. You have the opportunity to choose your colors, logo, font, etc. What is really fun about this part of the project is that you see a part of your business become alive. And for me, I feel a sense of pride wearing my own brand and a real sense of accomplishment when my clients do the same.

Retail or Promotion Maybe Both- You will make it rain by packaging your mask for retail on your website? Maybe you’ve decided to do a retail and promotion combination for your business by giving away a certain quantity at your Live virtual events and to members of your family and friends. They are willing to help you promote your brand by wearing your mask.

Get Ready To Market Your Mask-When your clients, friends, and family members wear your mask, ask them to send you a picture so that you can share it on social media. Please take photos of yourself wearing your mask and share it on your social media platforms. Have giveaways that include your branded mask. Proudly market your mask online. Wear your brand wherever you go. Have colors to match your outfits, let your mask be a conversation piece on and offline. There is a lot of negativity and mixed messages when you turn on the news and social media regarding mask and so many other issues that we are currently facing. You have the opportunity to change the narrative around wearing a mask and the benefit to you of branding your business. Have fun, ladies and remember to do you and let your brand represent!

yellow and brown textile

Your Primary Goal in Your Life: Start with Loving You First!

By Earlyn Sharpe

For many women, this is such a foreign concept to love oneself first. Some may even think that it is selfish and not worthy of practicing unless they want to deviate from past generations’ teachings that taught women to settle for the first runner up position and not first place because it’s a man’s world. Many women fought and are still fighting for equal rights for women.

To these femsoldiers, we are grateful daily as they keep pushing the boundaries and screaming in the face of injustices on behalf of us. Today I would like you to take the first step of healing by looking at your scars and being kind to you first.

woman in black shirt holding red lipstick

It begins with you having ONE THING! In place, while you move through life journey and I call it STANDARDS. Now you may be wondering what is the meaning of STANDARDS within the context of Loving You First. Your STANDARDS sets the level of sound quality treatment that you desire as a woman and is morally correct by every measure.

photo of woman wearing black tank top

Take the first step and set your standards. Put your pen or keypad to work and make a list of your negotiables and nonnegotiable. Be very clear on what you will compromise on and in which circumstance would it be acceptable. Rate it against your value system. What are the things that are dear to your heart that is worth compromising or fighting for every day?

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To help you with this joyous task, put it into categories of the following areas that would impact your life. Let’s build those standards, ladies.

Your mental health— What do you want for you? How would you safeguard you? What is negotiable and nonnegotiable?

Your family —  Family first? What does that mean to you? What is negotiable and nonnegotiable?

Your friendships — Who belongs in your inner circle? Why? What is negotiable and nonnegotiable?

Your career/business — Your Why? What is negotiable and nonnegotiable?

Your romantic relationships — Who is your soul mate? What makes that person your soul mate? Your negotiable and nonnegotiable?

Your emotions — How do you master healthy emotions? How do you keep you, in-check? What is negotiable and nonnegotiable?

Your social environment — How would you navigate uncharted waters? What is negotiable and nonnegotiable?

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Maybe you have an area that you would like to add to complete your list. Do not hesitate to make this your own and add or delete what’s right for you. Let me know how it is working for you. Remember to drop me a few lines in the comments as you Start Loving You First. I’ll love to hear from you all.

7 Tips for Getting Your Life Together

Blog written by Earlyn Sharpe

woman closes her eyes raising her right hand

You are wondering how to get your life together? It has never weighed on you this heavily before, and you have no clue where to begin. This is not a lack of effort or trying on your part; it’s a very challenging year for many. We’re all in the same storm, but we’re in different boats. After what feels like an exhausting year of news watching and an overload of negative stories, it is easy to be distracted from your own life. The good news is there is still time to get your life back on track.

1. First! Get out of your head

When you want to turn your life around, it is vital to stop focusing on the negative. Instead of seeing the glass half empty, you have to view your glass as half full. What does that mean? It means if you’re under the covers because it’s so difficult to get out of bed due to all of the trauma you’ve been through, despite the hurt, pain, and mishaps, you must make the first move- get out of your head and get up! Get ready to be curious about Why You! Get your mind, body, and soul to a place where you are ready for the endless possibilities of finding your Why. You will discover it’s more fun than under the covers! Now you’re ready to get your life together.

2. Plan your week!

woman having a video call

One key strategy for success is planning. Find a quiet place in your home, take a pen and paper and make a list of the things you want to get done this week. Place it into three categories personal, professional & phenomenal, your 3P for SUCCESS. Your life will become much easier when you know what you are doing, where you are going, and who you are meeting. Knowing that organization is critical to success, maybe clearing our mind is also vital through organization. The primary purpose of creating a list is to keep you organized and on schedule, highlight, and check off your daily task. Not everything needs to be planned. Planning allows you to organize your thoughts and your day, setting yourself up for success while learning from the process and developing your skillset. Remember to schedule in some time for self-care. A cohesive plan is noteworthy in securing time for oneself. So plan wisely and know your limit. Create a Plan Your Week List Sheet to help keep your life organized. This weekly list sheet is key if you’re wondering where to start and how to get your life together.

3. Gratitude is excellent.

Every morning when you arise, think of seven things that you are grateful for in your life. Repeat the same thought process before you lay down to sleep. Clear your mind and think of the day you had. Please close your eyes and reflect, think, and be grateful that you made it through and give thanks. Allow this one activity to bring positivity into your life and know life is not always great but, somethings are great every day.

4. Plan your meals and your moves!

There is much emphasis on mindful eating and exercise. Plan your meals and exercise routine every week so you can be audacious and on point with your nutrition and keeping fit. Meal planning will allow you to budget wisely in choosing healthy, nutritious ingredients to prepare your meal. It also cuts downtime when you know what you are preparing every day of the week. Try using our Free Menu Planner for your meals and provide your weekly shopping list. Are you still hanging onto that extra Covid-19 weight from the lockdown? Maybe it’s time to get moving to be healthy and fit. There are many benefits of exercising: it just takes some encouragement and motivation to begin. When exercising, be adventurous, try new exercises, and see if there’s one that excites you. Try signing up for a virtual gym or yoga studio. You can also check out YouTube for exercise videos that would inspire you to make a schedule of three times per week to begin. If you need support, ask a friend or family member to join you on this quest and make sure both of you are on the same page, so there is no dual sabotage.

5. Make a mind map

woman in the back of a van looking at mountains

When you get to tip number, pat yourself on the back because you’re doing it. Isn’t it beneficial to see the glass half full? Now you’re ready to make a mind map of what you want to achieve for you. Now I know that setting goals for many can be fearful. The fear of not accomplishing what you said you would. Let’s look at this objectively. Often, you focus on only accomplishing the goal and not the growth you achieve along the way with all the twists and turns you’ve overcome. You had the strength to arise. Now take a breath and set aside one hour each week to set yourself clear goals to keep you on track to achieving your outcomes. If you find yourself struggling, take a minute, and re-evaluate your steps. It’s okay to stumble or to fall once you get up and keep going. It would be best to hold yourself accountable to achieving your goals because you are the best person for the job.

6. Take action

adult athlete body bodybuilding

To plan and set goals for our lives is a critical and necessary action that leads to success. But setting goals and planning is just one part of the process. Goals and plans without action are dead dreams. You must apply and carry out massive action steps for your goals to become a reality. Only then can you begin to live your purpose is by applying the action to each step. When you use action, you make things happen. You make your goals a reality. You get the results you are working for by applying massive action to each step of your plan. Life may happen to you, and you may get distracted and fall off your path. Nevertheless, get up and keep going. Life is doing what life is supposed to do, take a page out of the book of life, and do what you’re supposed to do. Set your goals, make a plan, and take ACTION.

7. Review, revise, and keep moving

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Never live your life looking back in the rearview mirror. Practice moving forward by reminding yourself of all the things that you have to be grateful for, especially in difficult times when it’s so easy to keep compiling negative thoughts and feeling sorry for yourself. Practice reviewing what worked well and what did not. Put the things that didn’t work out in the parking lot for your review at a later date. Keep your focus on the things that you are good at and are working well for you. This would build your self-confidence and give you the vision that you need to review and revise what is not working well, allowing you to cultivate a plan of action to keep you moving forward with your goals.

3 Ways To Motivate Yourself When You’re Feeling Stuck

low angle view of woman relaxing on beach against blue sky
Photo by Chevanon Photography

Feeling stuck right now? Not sure what tomorrow brings because each day has been very trying for you? Wondering how to motivate yourself to move from a place of feeling stuck to making positive things transpire in your life? Things seem pretty uncertain, and this is when motivation can be hard to find. You can achieve whatever you want in the last few months of the year. First, you need to get a little bit of motivation to get you started! So if you’re looking for a sign to get started – read on! Because this is it!

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